Wu Wei Studio is the creative home of photographer, filmmaker and expedition leader Alon Cohen.
Through images and film, I explore the quiet relationship between humans, culture and the natural world, seeking stories that remind us we are part of, not apart from, the living world.
This portfolio holds glimpses of that journey — across oceans, cultures, and moments of stillness, shaped by curiosity, reverence, and a desire to create work that carries meaning.
Rwanda
Visit Rwanda | Terra Nova | One&Only Resorts | Embassy of Rwanda
Exploring the mesmerizing countryside of the land of a thousand hills. To promote this destination as authentically as possible, the campaign included a 3-day moving exhibition throughout Israel, featuring culture & wildlife prints that were used as a backdrop for a unique pop-up performance with Rwandan dancers. A photographic webinar & lecture was introduced by me to tell Rwanda’s inspirational travel story to leading travel operators.
My work from Rwanda has also been featured in print & digital magazines of Arkia Airlines, Lametayel, Masa Acher, Ynet and social media handles of O&O, RDB, tour operators & more.
In the land of the thunder dragon, I was invited to the Mindfulness City Innovation Forum and was deeply honored to co-produce a holiday dinner alongside King Jigme Khesar.
I was also invited to offer an intimate photoshoot for the King and Her Majesty the Queen, a rare and humbling experience. This journey served as a foundation for researching future expeditions focused on culture, mindful travel & visual storytelling.
Bhutan
Meghalaya
In the mist-covered hills of Meghalaya, traditional wisdom thrives through regenerative, community-based tourism initiatives. Over 1.5 months, Alon captured the essence of local life, from artisans weaving eco-friendly Eri-silk, a sustainable fashion crafted without harming silkworms, to village women foraging for medicinal plants and mushrooms in Khweng, where forest-to-table cuisine is served at a local holistic café.
The vibrant Iewduh market in Shillong reveals the daily life of the Khasi and Garo tribes, offering a glimpse into the region's rich cultural heritage. These images highlight the deep connection between Meghalaya’s people, land, and sustainable traditions.
This is an on-going project, with a film production in magic realism style connecting stories of ancestral wisdom from the three tribes currently in the pre-production phase.
Seychelles
In Seychelles, often known for its luxury resorts, Alon was invited to uncover the lesser-seen cultural and raw side of these islands. Documenting the vibrant local life, traditions, and untouched landscapes, Alon captured a side of Seychelles that contrasts with its laid-back resort image. During this trip, Alon joined a think-tank team to propose new marketing strategies, focusing on promoting authentic, community-driven experiences.
Besides a gallery showcasing the rich culture, people, and natural beauty that make Seychelles a unique destination beyond its beaches, an introspective short form video series was experimented with using Alon’s philosophical inquiries from his travel journal.
Thailand
In Phuket, Thailand, Alon documented the implementation of the COVID-19 Sandbox Program, capturing the island’s careful reopening to tourism. Alongside this, he explored community-based initiatives, local sailing opportunities, and the high-end resort and restaurant scene.
Through his lens, Alon showcased the resilience of Phuket’s tourism industry, balancing safety with luxury and sustainability. The content was used for PR and media campaigns under representation efforts, highlighting Phuket as safe destination for the Israeli tourism niche.
His work brought to light the intersection of local culture, community engagement, and high-end travel in a challenging global context.
Mauritius
In Mauritius, Alon collaborated with the Beachcomber Resort chain and their representatives in Israel, Terranova to document their sustainable efforts. The project showcased the island’s unique blend of luxury and eco-consciousness, from hiking in lush jungles to experiencing the country’s rich, multicultural cuisine and the underwater wonders.
Alon captured green start-up initiatives, including the use of sugarcane-based water bottles to replace plastic, alongside community-based projects where the resort supports local artisans.
Through his lens, he highlighted how Beachcomber Resorts is leading the way in combining sustainability with unforgettable guest experiences, showcasing Mauritius as a model for eco-tourism.
Portugal
On assignment in Lisbon for Apricoat, a clothing brand that emphasizes practical adventure gear, to capture their latest outdoor collection in Lisbon.
The vibrant streets, intricate colored tile patterns, and urban landscapes provided the perfect backdrop for showcasing the brand's versatile, eco-conscious apparel. Through this photo series, Alon focused on highlighting the blend of functionality and style, with the jackets and accessories seamlessly fitting into both city and travel settings.
Each shot aimed to reflect Apricoat's commitment to adventure-ready, sustainable fashion that fits the modern explorer's lifestyle. The collection emphasizes comfort and practicality, perfect for urban explorers and nature lovers alike.
Egypt
In Egypt, Alon completed three assignments: two for Abraham Hostels in Nuweiba and one for a scuba diving retreat in Dahab. His photography showcased the Sinai Peninsula’s serene beauty, from the tranquil beaches and Bedouin food culture to the vibrant underwater landscapes.
Alon captured both the natural beauty and the adventurous spirit of the region, documenting a retreat’s diving experiences. The images were used to promote future trips, highlighting Dahab’s appeal as a premier diving destination. His work brought to life the deep connection between the landscape, sea, and the diving community throughout the Sinai peninsula.
Jumping off the boat in the middle of the Atlantic ocean was a life changing experience. Teaming up with good old friend Toby and his boat S/V Wild Zula, together we set up a sailing expedition experience for young travelers looking to explore themselves & the world through the open seas. West Africa, Caribbean Islands, Greenland. Imagery & short form videos used for organic marketing.
Wild Zula Expeditions
Capturing the essence of mindfulness and creative expression, these sessions blend natural beauty with artistry, creating unique visuals that reflect your personal journey.
Personal Sessions
Music in the soul can be heard across the cosmos.
Each month, unique musical masterpieces from around the world are shared in this space. Let’s connect to our shared humanity, transcend boundaries & foster cultural understanding.
March 2025 // Meet Ignacio María Gómez, an enchanting singer & traveler, bringing together the South American and African continents, crafting a new musical Pangea. His deep, rhythmic mantras invite listeners to a shared journey of introspection.